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    Seth's Blog: But you're not saying anything

    Forests-at-risk09

    And this is the problem with just about every lame speech, every overlooked memo, every worthless bit of boilerplate foisted on the world: you write and write and talk and talk and bullet and bullet but no, you're not really saying anything.

    It took me two minutes to find a million examples. Here's one, "The firm will remain competitive in the constantly changing market for defense legal services by creating and implementing innovative and effective methods of providing cost-effective, quality representation and services for our clients."

    Write nothing instead. It's shorter.

    Most people work hard to find artful ways to say very little. Instead of polishing that turd, why not work harder to think of something remarkable or important to say in the first place?

    via sethgodin.typepad.com

    Is this a mantra for the modern age?
    I will say no more.

    • 4 June 2010
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    I am not the most prolific blogger but like to put out what I am thinking about when I can. I have two threads on Posterous. My personal views and my company views. Often the two overlap and some times they may clash. Often I right then decide where it belongs. Which is why Posterous works for me as it posts on to my company at blog.pointconcept.info.
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  • About Andrew Nimick

    I am not the most prolific blogger but like to put out what I am thinking about when I can. I have two threads on Posterous. My personal views and my company views. Often the two overlap and some times they may clash. Often I right then decide where it belongs. Which is why Posterous works for me as it posts on to my company at blog.pointconcept.info.
    Hope you enjoy reading. Please leave comments and tell me.

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